Germany’s Jamba and MTV Networks Co-Brand Music Download Service Launches

Proof, or at least early indications, that News Corp, which last week bought majority in Jamba, would let it work with rival companies: it is wooing partners for Jamba Music, the company’s newly-launched music rental and purchasing service that we reported about before its official launch. First out of the gates is MTV Networks in Germany. The partnership with Jamba allows it to offer Jamba’s subscriber service – which enables users to simultaneously rent and play music on their mobile phone and PC – under the VIVA Liederladen (German for “song store”) brand. VIVA is part of MTV’s local music offer and stable of TV programs. The music store will have the look-and-feel of VIVA and offer users a chance to download the Jamba Music Player, the company’s software that makes the automatic synchronization of PC and mobile possible. Users can synch, using a direct data connection between the mobile phone and the PC, via a cable or Bluetooth. They can also use their phones – but that can be pricey in Germany, where the wait for flat rates is looking to be a long one. That’s why the service also allows “sideloading” from the PC direct to the mobile. The catalog currently covers three-quarters of the music tracks in the German charts, the company says, and more deals are in the pipeline as Jamba continues to negotiate with major labels (it counts Universal and SonyBMG) and smaller independent recording companies.
Related stories:
CTIA: News Corp. Buying 51 Percent Of VeriSign’s Jamba For $187.5 Million
More Jamba-News Corp: Some History Through Links
Interview On Jamba-News Corp: Lucy Hood, Fox Mobile; Stratton Sclavos, VeriSign

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