Blog Post

Broadband Content Bits: AOL-Viiv; Gold Rush; Fox Streams; MySpace Borat; Current TV

AOL, Intel link to bring movies to PCs and TVs: AOL will let owners of Viiv PCs, an entertainment PC platform designed and promoted by Intel, to download episodes of Welcome Back Kotter and studio movies to the PCs.
‘Borat’ to air on MySpace: In a deal with 20th Century Fox, MySpace will screen “Borat” exclusively for MySpace community members Wednesday in six countries, including 20 cities in the U.S. The event will mark the first time MySpace’s global community will have simultaneous access to an exclusive event hosted by the site.
Three series added to Fox stream: Fox Broadcasting has extended its online streaming experiment to three more series. The drama “Justice” and the comedies “‘Til Death” and “Happy Hour” are joining “Prison Break” and “Vanished” on the list of Fox series that are available free and sans commercials on 40 Web sites, including,, Google, MSN, TV, and Yahoo.
Gold Rush starts: We first mentioned this in May, but that AOL/Mark Burnett Gold Rush “massive cross platform event” kicked off Wednesday. AOL hopes the online gameshow will bring in massive traffic for its advertisers, something Burnett is known for, and so far the show has pulled in Coca-Cola, Chevrolet, T-Mobile, Best Buy and Washington Mutual. Game show clues are also embedded in other CBS shows with the aim of increasing audiences. Burnett has a second online game called Flushed Away slated for November.
Current TV ties with APM Music: Current TV has inked a deal with film-TV tune provider APM Music. Deal will provide Current access to a 200,000-strong library of APM song titles through APM’s Web site. Independent producers can then download music in order to score their own video shorts.
South Korea to start IPTV trial: South Korea will spend $6 million on an IPTV trial. Korea Telecom has said it will commit 80 percent of its $50 million IPTV budget toward the trial.
This BCB is sponsored by thePlatform.