Online Leads Exchange Startup Root Markets Gets $1 Million Funding From Chicago Board of Trade

Root Markets, an online leads marketplace, which has previous investment from New York Times, has received $1 million in new money from Chicago Board of Trade. This round up the total money at $13 million till now.
Root’s electronic marketplace helps companies to locate and purchase qualified customer leads through online media sites, and also helps the sites convert its visitors into direct leads, instead of using third party and affiliate lead-gen services.

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