Here we go: Yesterday evening, Menaka Doshi on CNBC-TV18 suggested that viewers go and check out CricketNext.com and take part in a contest to win a WorldSpace Radio. The contest, incidentally, is hosted at IBNLive, not CricketNext.
CricketNext plugs began appearing on CNN-IBN, with at least one show “brought to you by CricketNext.com” (I don’t remember which). Today, the contest is mentioned again on a ticker on CNBC-TV18, as well as online at IBNLive. With the cricket season finally beginning in full earnest, TV18 is putting its entire weight behind CricketNext. IBNLive, though, surprisingly also features an ad from KrishCricket.
The other new kid on the block – Tech2.0 also gets some plugging: a shoshkele appeared on the biggest property in the TV18 basket – Moneycontrol.com (screencap). Something tells me that brokers would have been more interested in the cricket (and hence CricketNext) yesterday, than Tech2.0. CricketNext has also borrowed the citizen journalist concept, and launched “Cricket Journalist”. With so much marketing muscle being put behind CricketNext, Cricinfo must surely be worried.
Related:
– Web18 Launches Tech Portal – Tech 2.0
– Web18’s CricketNext Goes Live
– Surya Mantha Is CEO Of Web18
– TV18 Acquires CricketNext.com and CompareIndia.com
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