Yahoo Sports Scores Coup With Investigative Report

It probably would never occur to U.S. sports fans who hear about a big story that it would be from Yahoo Sports but that’s the case with one of the hottest stories around: an investigative report that Heisman Trophy winner Reggie Bush and his family received cash and gifts during his college career. The report, dubbed a “Yahoo Sports Exclusive” after an eight-month investigation, is drawing widespread attention and attribution — even from ESPN.com (a mention but no link). It’s a pretty complete package of original content — and another sign that Yahoo is serious about revamping Yahoo Sports.

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