It probably would never occur to U.S. sports fans who hear about a big story that it would be from Yahoo Sports but that’s the case with one of the hottest stories around: an investigative report that Heisman Trophy winner Reggie Bush and his family received cash and gifts during his college career. The report, dubbed a “Yahoo Sports Exclusive” after an eight-month investigation, is drawing widespread attention and attribution — even from ESPN.com (a mention but no link). It’s a pretty complete package of original content — and another sign that Yahoo is serious about revamping Yahoo Sports.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post