This article expands on Chernin’s theme of “Consumers don’t need mobile content but we need to work together to make them desperately want it” by looking at the mobile content industry, who has the power and who stands to benefit (and lose). In summary, it argues that consumers don’t need mobile content (yet…but technically they don’t need e-mail, either) but all the players in the industry do in order to drive growth, from the carriers to the content owners…and especially the aggregators.
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