Capcom’s US Mobile Effort

This interview with Midori Yuasa, executive VP and general manager at Capcom, about the company’s US mobile game efforts was put up last week, but it’s worth a read. Midori said that Capcom thinks it’s important to capture marketshare early in the life cycle of a market, but is having trouble because the focus on high-end games which is so successful in Japan doesn’t work as well in the US where the penetration of high-end handsets is lower. The other big difference is that mobile gaming in Japan is the province of hard core gamers, whereas in the US its more casual gamers.

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