Editor: Fox PR now says that they do not have any plans on shooting original Simpsons video for the mobile. It will be repurposed videos and original wallpapers, rings etc. So much for Chernin’s bragging (he said as much at the keynote)…
The original post: An interesting tidbit from News Corps president and COO Peter Chernin from his keynote…some of the Simpsons content that will go on mobile with the Jamba deal (check out the story here) will be original video content made for the mobile screen. Possibly as an incentive to subscribe. Anyway, expect News to “market the hell out of it”. You thought the Crazy Frog ads were bad, imagine Crazy Frog with deep pockets…
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