Mobile Video Adult Content Market To Reach $2.7 Billion By 2009 – Report

Video is to take over as the primary format for adult mobile services in the next three years, which won’t come as any great surprise. Juniper Research puts the global market at $2.7 billion by 2009. Mobile adult video already makes up 50 percent of that global market and will continue to grow to around $1.7 billion in 2009 and up to 70 percent of mobile adult content revenues by 2011. The market will be slightly restricted by regulatory and some “public sensitivity issues”, said Bruce Gibson, Juniper’s research director. “However, the inherent strengths of the mobile as a flexible device, coupled with advances in mobile video capability and the implementation of robust age verification procedures, will ensure that the mobile channel has an important role to play in the future of the adult content industry.” Release

This article originally appeared in MediaGuardian.

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