A pretty face for its mobile services…that will help, thinks CBS Wireless. It has sgned actress Ashley Hartman (“The O.C.”) as the company’s first “wireless hostess.”
“Hartman will be the face and the voice of CBS wireless and will serve as a guide to consumers in all of CBS’s wireless endeavors.” She will appear on mobile phones in videos and alerts, as well as around mobile content on CBS websites where consumers purchase mobile content, such as wallpapers, ringtones and games.
I am not sure whether it will work, but the idea is to bridge the TV and mobile environments.
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