Bad News Is Good For Second Life

Donald Trump had it right – there is no such thing as bad publicity. Second Life, the cultish online virtual world, which came under heavy flak after a security breach exposed data about Second Life citizens, saw a 300% spike in its total user base. SL demographitrix Tateru Nino crunched the numbers and came up with some startling conclusions.

And then we begin to rise. That number on the right there for the 11th of September is a whopping 16,610. Second Life’s highest daily signup rate to date was 6,444. (Average is 5,471.) That’s two and a half times the previous record.

Well, Linden Labs couldn’t have predicted that!


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