Airtel Launches ‘Cricket Subscription Pack’ In Delhi

Press Release: Airtel has launched a ‘Cricket Subscription Pack’ for the India-West Indies-Australia series being held in Malaysia, from Sept 12th to 24th. Apart from SMS score alerts, on offer are commentary, a cricket predictor and other features on Airtel’s Voice number 646. The services can also be booked via a toll free number (646601) and SMS (CK to 170). It costs Rs.99 a month, and is available only in Delhi.
Since this service is being launched only in Delhi, Airtel is probably testing the waters before a pan-India launch for the Champions Trophy.
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