The newspapers will like this: Research by Veronis Suhler Stevenson reckons that traditional media companies are increasing their share of the online ad market faster than the likes of Google and Yahoo. Traditional media’s share of the $22 billion 2006 spend is forecast at 37 percent, up 23 percent from 2000. By 2010 that is predicted to rise to 35 percent or $17 billion in a total market worth $44 billion. VSS MD James Rutherford said that despite the “handwringing” about old media not making money online, the data shows the hard work is paying off. Not quite time to relax yet though.
Related: Tribune, FIM, Others Try Ad Auctions Monetize To Make Money From Low-Traffic Pages
— Local Web Ads Climb To $7.7 Billion in 2007, Plateau In 2010 at $10 Billion
This article originally appeared in MediaGuardian.