European Mobile Games Slowdown: “Just Growing Pains”

European ad spending is shifting away from mobile gaming to mobile music and TV, according to research by Informa. It forecasts a slowdown for the $418 million market, citing a lower-than expected 53 percent market growth for 2006, though other reports say that figure is too high. Digital Chocolate’s head of European operations Ilkka Paananen: “The European market will grow some 30-40 percent – that’s the number we hear from operators.” Informa analyst Chris Coffman added that these are growing pains, rather than a significant decline. EA’s push into the European market, where it has a 25 percent share, is another problem factor for European games companies.
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This article originally appeared in MediaGuardian.

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