Convergence, of sorts: The Telegraph has just announced a strategic partnership with ITN under which ITN will provide multimedia content for the Telegraph website, and Telegraph journalists will feature on TV. Likely candidates (“underused assets”) are Simon Heffer and affable Tory columnist Boris Johnson. The revamped (again) Telegraph website should roll out in a few weeks; its ten-page multimedia digital daily edition launches at 4pm today.
This is all part of major changes at the Telegraph — moving HQ, setting up an integrated newsroom (commendable, but isn’t it odd that The Telegraph do it first in the UK?) and getting its journalists to feature in video and audio on the site. Those changes involved 133 job losses, 54 of which are journalists – so it would seem the strategy of producing more content for more platforms needs less journalists.
Related: UK Telegraph’s Digital & Print Integration May Cost 70 More Jobs
– UK Telegraph Revamps Again; Adds More Audio, Video, Blogs
This article originally appeared in MediaGuardian.
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