In a first for financial blogs, as of late Monday afternoon content from the 200-plus contributors to stock blog network Seeking Alpha is being integrated into Yahoo Finance. Seeking Alpha’s heavy emphasis on live editing played a large role in the agreement, says founder and CEO David Jackson. The filter added by editing allows SA to guard for stock manipulation and spam. It’s not content-rich Seeking Alpha’s first recognition from a portal — Google Finance links to the sites transcripts of earnings calls. Jackson and a Yahoo rep cited confidentiality about the financial details but if this is like many of the Yahoo content deals we’ve covered, it probably doesn’t involve a direct exchange of money. We could be wrong, of course …
Seeking Alpha doesn’t have an agreement to resell content for its contributors but has permission to post it on the Seeking Alpha network. Yahoo appears to become an extension of the network in this regard, carrying everything on Yahoo Finance but the transcripts. Anyone who isn’t interested in being visible on Yahoo can withdraw, says Jackson, who expects people to see significant spikes in traffic immediately. Unlike blogs like ours, which rely on advertising, most of the contributors to Seeking Alpha are trying to cut the costs of acquiring business leads that could be more valuable than a few ads. Each Seeking Alpha post includes a link to the author in the first three words and the same is true on Yahoo. Jackson may be a tad hyperbolic in calling the deal “enormous news for the blogosphere” but it is big for Seeking Alpha and it’s an interesting step for Yahoo. Jackson post on Yahoo and on Seeking Alpha.
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