It is going to start a mobile advertising trial, with vendor Enpocket, said Paul Reddick, VP at Sprint, in his keynote at Mecca. RCR has some more details here.
From AdAge, on the same topic: Sprint Nextel this week is expected to announce that it will allow ads on its deck — the landing page for customers accessing the internet from cellphones on the Sprint network. In February, Verizon Wireless Chief Marketing Officer John Stratton said he’s testing a program to open up cell service to advertising using a two-tier model, offering customers one service without ads and a cheaper, ad-supported service. Cingular is considering on-deck advertising, and is likely to have some advertising on its deck as soon as the end of the year.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post