Virgin Mobile Introduces Content “Rules” to Boost Mobile Search

Ed: Our contributor Peggy Anne Salz was at the Mobile Search & Discovery conference last week in London, and some coverage out of these will be streaming out over the next week or so.
“Pretty rubbish” is how John Conlon, Virgin Mobile UK‘s head of content, described the mobile search experience to attendees at the London conference. On-portal sites work a treat and off-portal sites are often a huge turn-off because they aren’t optimized for mobile. “It’s about driving search for on-portal revenues and discovering sites that work. The reality is there aren’t a lot of off-portal sites [in the UK] that are actually a great customer experience and work every time.” To turn this around, Virgin is “going to set some rules that we want our รข

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