SBI Mutual Fund will spend Rs 3 crore ($0.7 million) in online advertising this year. Digital Direction, the newly launched digital arm of RK Swamy/BBDO’s media buying agency Media Direction, will be doing the media buying as it has been appointed the agency on record. Digital Direction has won the account following a multi-agency pitch which also contenders like Media Turf and Media2win. [Via Exchange4media.com]
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