More News Corp. Video Synergy; Simpsons’ Season Opener Will Preview Online

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In the latest intersection of News Corp. web traffic and TV programming, the first seven minutes of Fox Network’s “The Simpsons” season opener will be available as a preview on three Fox Interactive Media sites: MySpace, new site IGN TV and Fox.com. Unlike other efforts by Fox to air entire episodes online to lure viewers, this is part of what FIM describes as a “massive marketing push” to send fans to the broadcast Sunday night. The hype opps go far beyond the sites airing the preview: Homer Simpson on FoxSports.com, AskMen.com becomes AskHomer for a day and Homer will be man of the week; a Simpsons’ graphic will “take over” RottenTomatoes.com. You get the picture.
— Burger King, which sponsored free episodes of “24” on MySpace during the first bout of video synergy, is sponsoring the campaign.
Related: MySpace To Offer “24” Downloads

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