Some of you may remember Shock, the magazine that set out to be the Ogrish of the publication world by publishing shocking images taken with mobile phone cameras…the magazine has apparently toned down the content after “some photos, such as a series of pictures of a rotting corpse, proved too shocking and caused some retailers to pull Shock from their shelves”. Good.
Anyway, after getting content from mobile phones the magazine is now promoting itself through mobile phones, targeting students in about 100 US colleges. “It includes cable television advertising and student promoters, but the key is offering mobile users free daily photos and encouraging them to share with friends…Eventually, Hachette aims to support the service with advertising. It will also charge $2.95 each for photos that can be used as phone screen “wallpaper”.” That’s great, except most phones can put almost any image as a wallpaper. With the content that Shock has this could be a good way to promote itself.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post