Australian telco Optus has signed a deal with Macquarie Radio Networks to offer mobile cellcasts…”By dialling 955 on their handset, Optus mobile customers can get access to ‘On Demand’ and ‘Event Based’ content. Customers are presented with a suite of content which is updated throughout the day. Customers can control the service through voice-activated commands.” This is all done over the voice network, but I hope it’s not being charged at the standard per-minute rate…
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