“Telefonica’s UK mobile operation, O2, introduced its own-branded Ice 3G handset Monday – Europe’s first device to use Qualcomm’s BREW-based uiOne interface.” O2 plans to add the interface to a number of its O2 branded handsets, eventually covering 20-30% of its customer base. The uiOne interface allows operators to customise users interface and create different profiles or home screens for different mobile services (games, music, video etc).
This is a good break for Qualcomm, who has trying to get into the European market for years after CDMA failed to take off there.
Telecom Italia is also going with Brew according to TechDirt, also largely for the uiOne interface.
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