July Systems Claims Mobile DRM Patent

July Systems has been awarded a patent by the US Patent and Trademark Office. “The patent, “Application Rights Management in a Mobile Environment” (US Patent 7089594) recognizes July’s unique DRM technology enabling mobile operators and content retailers to overcome today’s mobile environment limitations to apply — in real time and without application rewrites — a wide range of pricing models, promotions and purchasing options for mobile video, games, music and more. This provides consumers with more choices and makes it easier for them to buy and enjoy mobile content — key factors in the mass adoption of mobile data services.”
The system apparently allows content owners to change the pricing of content, the distribution rights of content and so on without changing the content itself.

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