Sprint’s A La Carte Movie Streaming Service Launches; Signs Four Studios

So some companies are doing the smarter thing: not holding back stuff for the crazy CTIA week and streaming out prior. It makes sense: helps generates buzz, and even get potential partners wanting to meet them at CTIA.
Anyway, the news from Sprint: It has launched its full movie streaming on phones (a la carte), a year after it announced. “Sprint Movies” will streams full-length movies, including movies from Buena Vista VOD, Lionsgate, Sony Pictures Home Entertainment and Universal Pictures. It has 45 titles, including “National Treasure,” “Spider-Man 2″ and “Scarface.”
Movies cost between $3.99 and $5.99 each. Customers can view the movie for unlimited times within a set period, which varies between 24 hours and one week depending on the title. In addition, 24-hour titles include the option of purchasing up to two 24-hour viewing extensions at the rate of $.99.
Some basic functionalities: A movie can be seen in its entirety at once, or it can be divided into chapters and watched over time. Customers can play, pause and skip forward or backward to different chapters. They can also resume a movie at the exact point where it was last shut down.
The service is powered by mSpot, which is responsible for video production and ongoing operations of the service.
This is separate from mSpot Movies, which is a subscription service for $6.95 a month, where users can get unlimited movies (from the available catalog)…this will continue as a service on Sprint. Sprint’s own service seems to have more big studio movies…mSpot had more of the rest.
Sprint also relaunched its mobile radio service, also with mSpot, last week.
More details and full titles in the release here.
Sprint To Debut Movies, TV Shows on Network
@ NATPE Mobile++: Mobile TV Update From Sprint’s Burris

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