Shashi Kalathil Appointed CEO Of NEO Sports

Exchange4media.com: Nimbus Communications has appointed Shashi Kalathil as the CEO of its new sports channel NEO Sports. Kalathil was a President at VSNL, and prior to that an Executive Director (Marketing) at Pepsico India. NEO Sports will launch in the last quarter of 2006. Nimbus had won the four-year cricket telecast rights for $612 million in February this year. Kalathil has the job of marketing the channel to recover and earn much more. News Corp is believed to be in talks with Nimbus for picking up a stake.

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