Reed Business Information Creates Centralized Online Unit

And high time…Reed Business Information, one of the largest B2B media firms (owner of Variety etc), has formed a new centralized online division, Reed Business Interactive, reports BtoBOnline. This is separate from RBI’s new products division, which was recently sold to a new B2B media company called Advantage Business Media.
RB Interactive is headed by Jeff DeBalko, who had been GM of eLogic, a Web services division owned by RBI parent Reed Elsevier…he’s the chief Internet officer for RBI. DeBalko reports directly to Tad Smith, CEO of RBI U.S.
While RBI will set the direction and strategy for all the company’s online efforts, “where it makes sense for customers, however, selected publishing groups will continue managing their electronic strategies,” Smith said…I’m assuming that does mean Variety.com will function separately, being the most high-profile in RBI’s stable.
Some other appointments for the 50-strong group: Scott Falzone, who was named VP-search earlier this year, is now VP-business development for RBI. Sean Keaveny, who was VP-Web operations, is now VP-e-performance for the new division, and Paolo Lemgruber, who had been GM-online for the Reed Entertainment Group, will head up the centralized sales effort as VP-sales for RBI.

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