Reader’s Digest
is a preeminent global publisher and direct marketer of a growing line of multi-media products that inform, enrich, entertain and inspire. We publish 72 magazines, including 50 editions of our flagship, Reader’s Digest, and 21 other special interest magazines. In the past 2 years, we’ve had 7 new magazine launches, including our newest addition, Every Day with Rachael Ray. We have entered into 10 more countries and diversified into much more, including distribution, language products, TV, movies and the Web. As our growth continues, so does our need for talent. Currently, we seek an Online Sales Rep who is looking for professional growth to join our team.
Job Description: This is an exciting chance to work for a major brand, Reader’s Digest, as we embark on the new enterprise of selling ads on our various web sites. In this newly created position, based in New York City, you will act as the primary seller responsible for selling the newly redesigned rd.com. You will work directly with the online marketing manager who will help with the pre and post sales efforts. RD.com averages close to 1mm unique visitors monthly and covers such categories as health, family, news, food and home & garden. This audience is very attractive to advertisers. This job will give someone a chance to really jumpstart the sales efforts for the digital group at Reader’s Digest.
Responsibilities include:
— Working directly with the general manager and the digital business group team to understand traffic projections
— Working closely with the web editors to understand and speak to the editorial calendar and features of the site including audience, most popular and valuable areas of the site and then informing the editors what areas are most interesting to advertisers
— Working with the general manager to develop and revise revenue projections and the strategy for achieving these goals including:
o determining the necessary resources and
o determining how to achieve the highest cpm orders.
Working with the marketing manager to manage the outside agency who handles our remnant and lower cpm ad sales opportunities
— Ensuring they are provided with the information they need to sell the site such as visitor information, programming schedules
— Ensuring the firm is communicating necessary information back to us regarding the sales process including information on leads, deals and feedback regarding the site’s performance for past advertisers.
— Ensuring no channel conflicts exist and
— Ensuring agency is hitting its targets
Working with the marketing manager as a main point of contact with our internal ad sales department to create multi channel sales opportunities and:
— going on sales calls with print sales rep to discuss site as opportunity for advertising
— Working with the advertisers to develop ideas for microsites and special รข
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