Our good friend and former Yahoo executive Jeffrey McManus has just launched his new company, Approver.com. A boot strapped operation, Jeffrey has build a web-based application whose sole task is to allow people to review and approve documents.
How many times have you sent an email attachment to a group of people with the intention of getting feedback on it? When I was working in big Internet companies as well as running my own business, this happened a lot and it drove me crazy every time — to the point where I’d have call a meeting (ugh) or print out a document just to get people to review a 10-slide powerpoint deck or a two-page press release…..
…… Approver.com was created to solve this problem. The idea is to provide something that’s more or less as easy to use as email attachments and let people publish documents online instead of mailing them around. Importantly, you don’t have to change the editor you work with if you don’t want (Approver.com works with uploaded files as well as documents you create in the browser).
While, I have not had a chance to play around with this tool, I do believe that there is some utility to this application. Perhaps our distributed editorial team will soon start using this as a way for documents (read articles) to get approved before going up on the respective websites. A full review will follow later, but meanwhile try it out, and tell Jeffrey what you think about the product.