Ministry of Tourism To Spend Rs 14 Crore On Online Marketing; Lintas Gets The Account

Exchange4media.com: India’s Ministry of Tourism is gearing up for a huge online advertising spend. The ministry’s online marketing account worth Rs 14 crore ($3 million) has been won by Lintas IMAG (Integrated Marketing Action Group). Lintas won the account after a competitive pitch involving around ten online marketing agencies. Lintas’ “role includes online media planning, campaign management, all campaign creatives and execution and web related work”.

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