“It’s becoming popular and sort of a cachet to have a mobile presence, and that extends outside of ringtones,” Hudson Entertainment COO Mike Samachisa says.
That’s an interesting comment… this article is about the way music labels are moving outside of traditional music publishing and into a bevy of mobile content, including mobile games and mobile video. The games and videos are based on artists signed with the labels, usually (GPS game The Shroud by SonyBMG is one exception).
“Warner Music and Sony BMG have developed their own mobile-game publishing divisions, rather than licensing the rights to existing game developers. Universal Music Group partners with sister company Vivendi Universal Games for the same.”
Labels can get the rights to games with brand recognition, which can get more sales. “It’s like why you put an artist in a movie. It’s because you’re trying to connect his music audience to a new platform.”
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