Blog Post

Hello NetSet

Job security, forty hour weeks, two Martini lunches, ties, nylons and handwritten memos are now relics of the past, while freelancing, flex time, lattes, company t-shirts, jeans and email are de rigeur. An ‘office’ now includes idyllic campuses that can be lived in, well, to any sandy beach, rowdy bar or coffee roastery with Internet connections. Either way, you can wear pajamas to work.

Mobile electronics, wireless networks and online applications aren’t just shifting workflow paradigms, but also social etiquette, management policies and business models. A new tribe of bedouin has evolved, with laptops instead of camels, hopping between wifi hotspots like oases. It is high time that net set should openly, in the face of the whole world, publish their views, their aims, their tendencies,and meet the jet set with a manifesto: Web Worker Daily. Because inspiration is meant to be shared.