Destra Buys Aussie Online Ad Firm For $9.4 Million

Destra, Australian digital media and music firm, has bought a local online advertising firm Brand New Media, for about US$9.4 million. The acquisition will help develop ad revenue streams across its online service, including its online music and video services.
In June, Destra acquired budget music and video content publisher and distributor Payless Entertainment for US$6.7 million. It followed that with a 10 per cent stake in online DVD distribution company Quickflix.

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