– Web ads sector lacks experienced staff: The FT reports that a lack of experienced web ad sales staff is a major obstacle to growth in the industry – already predicted to top $16 billion in the US this year. Sites need experienced staff with an understanding of user-generated content sites like MySpace and YouTube. MediaVest associate digital director James Kiernan told the FT there’s a dearth of talent in online agencies, marketing and publishing firms. “The internet is a less linear space controlled by the consumer, and that makes advertising strategies a lot more complex than those used for television.”
— Pontiac G5 Blazes Trail to Internet-Only Advertising: Pontiac hopes to do better than “Snakes on a Plane” with an internet-centric ad campaign. In this case, every marketing dollar spent on the new Ponitac G5 will be spent online in what marketing director Mark-Hans Richer calls it a “radical experiment.” Self-interested Jumpstart Auto Media tells AdAge the move online soon will give auto marketers more power for 20 percent less money.
— Microsoft adCenter inviting selected advertisers into ContentAds pilot: From the email going to select advertisers: “Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the http://www.msn.com portal.” Invitee Jennifer Slegg reads this to mean ads could appear on non-MSN sites and could be good news for publishers.
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