Chunghwa Telecom To Focus On Mobile Content To Fight Falling Profit

Lu Shyue-Ching, the president of Taiwan’s largest phone company by revenue, Chunghwa Telecom, has said the company will focus on mobile internet services in the second half of the year to grow its revenue. “Mobile Internet revenue grew 41.4% in the first half of the year, so this is something we will promote aggressively,” Lu said at a news conference on the company’s first-half results.” Chunghwa posted an 8.8% fall in audited net profit for the first half of this year (to NT$22.19 billion) due to third-generation mobile phone license fees, higher tax rates, and retirement-program costs, so the strong growth in mobile internet revenue has got to be looking pretty sweet. “The company’s Internet and data revenue grew 10.7% to NT$22.59 billion in the first half. Mobile phone revenue rose 1.5% to NT$36.18 billion, while fixed-line revenue fell 5.6% to NT$30.51 billion.”
There’s also a large difference in ARPU between handsets, with the CHT9000 smartphone generating an average of NT$1,600 in the first half, compared to NT$713 for its regular mobile phones, and NT$1194 for its 3G mobile-phone network users.

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