Sony Ericsson wants to develop its PlayNow service, Reuters reported today, but gave few details about its plans. Currently the service offers ringtone downloads – users can listen to a clip and then pay for a download. A spokesman said: “We are developing the PlayNow service further – it is part of our bigger music strategy.”
Rafat adds: One of Sony Ericsson’s parent Ericcson already has a tie-up with Napster, and has been working on their music service for a while…in fact, Napster Mobile is Ericsson’s hosted music service featuring Napster’s catalog of artist images, ring tones and full-length songs. Hopefully some synergies will work here, but with Sony’s that’s a lot to ask.
Related: Ericsson & Pocket Group In Deal For Mobile Music
This article originally appeared in MediaGuardian.
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