More On NYTCO’s Hollywood Acquisition

Our friend John Blossom goes deep on the New York Times Company’s $35 million acquisition of Hollywood B2B database Baseline StudioSystems. Not to get too meta, but John picks up on a Motley Fool analysis (sub. req.) expressing some bemusement about the B2B nature of the deal. His take: “So if the NYT is looking for a good foundation of revenues the B2B side of this deal makes sense, much as About.com’s solid revenues made for a good starting point. But it’s just a starting point. Beyond solid B2B potential is the ability to syndicate entertainment content to the explosion of movie and video outlets on the Web and to solidify its own solid entertainment content with rich data on the premium side of the online fence. … Think of this as but one step along the path towards The New York Times embracing The New Aggregation in a bigger way.”
Related: NYTCO Acquires Baseline StudioSystems For $35 Million; More Subscription Revenue

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