So is its latest, supposedly scientifically targeted campaign in UK: Vodafone has revealed a Champions League ad campaign featuring beer-belly-shaking football fan fairies: “magical messengers”, or imp-sized fans, who fly out of football stadiums to deliver match news to supporters who don’t get to see the game.
Voda realizes that a three-year sponsorship deal with UEFA needs to do more than just push its brand up the best-known board. It believes that if fans can download footage wherever they are, it will “entangle” them so they do not defect when better tariffs come along. And that’s a more “scientific” approach?
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