Advertising-supported VOD isn’t just happening online although the slew of broadband announcements may make it seem otherwise. Kraft Foods is among those that have figured out how to convert sponsorships of “free” VOD on cable into marketing opportunities. For instance, the company sponsors five shows on Cablevision’s Mag Rack network with brief pre-roll spots and integrated content. Kraft is one of the examples in a WSJ look at the growth of VOD and the transition, in some instances, from charging viewers to charging advertisers. Examples:
— Lifetime’s VOD service on Comcast was sold out before it launched.
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