Blog Post

The Continued Rise Of Mobile Music

The New Zealand Mobile Music Awards will happen on September 12th, but here’s some interesting quotes from the people running it:
“These awards signify the effect that mobile music is having on the industry – it is transforming the way we listen to music, offering people music in any form they want, when they want.” — Chris Caddick, Managing Director, EMI/Virgin.
“We saw a need for Mobile Music Awards because mobile Ringtones and Caller Tunes are now just as valid a measure of an artist’s popularity as record sales.” — Telecom’s General Manager Consumer Marketing, Kevin Bowler.