PVR Cinemas will launch mobile ticketing across India in September ’06. The solution allows one to search and select the movie, and enter the theater without having to by a paper ticket. OnMobile CEO, Arvind Rao had mentioned at the CII Marketing Summit ’06 that PVR is testing m-ticketing in Bangalore. Currently around 7% ticket sales in PVR Bangalore take place using m-ticketing.
Jiten Varma, Head of Technology, PVR Cinemas Delhi told The Hindu: “We expect mobile users to adopt the m-ticket in a big way as it allows them the convenience of sitting at home and booking a movie ticket.”
The tickets, however, are going to be more expensive: there’s a -
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post