PVR Cinemas To Roll Out M-Ticketing In September

PVR Cinemas will launch mobile ticketing across India in September ’06. The solution allows one to search and select the movie, and enter the theater without having to by a paper ticket. OnMobile CEO, Arvind Rao had mentioned at the CII Marketing Summit ’06 that PVR is testing m-ticketing in Bangalore. Currently around 7% ticket sales in PVR Bangalore take place using m-ticketing.
Jiten Varma, Head of Technology, PVR Cinemas Delhi told The Hindu: “We expect mobile users to adopt the m-ticket in a big way as it allows them the convenience of sitting at home and booking a movie ticket.”
The tickets, however, are going to be more expensive: there’s a -

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