Exchange4media.com: Matrimonial portal Jeevansathi.com loves to be traditional. It believes marriage between two individuals are actually an alliance between two families. The company has launched a new commercial keeping this in mind. The idea is also to get more women to use the portal. Traditionally, the consumer internet portals have addressed individuals in their communication. This is a good idea to target the important decision makers of the family. Now we may see some older members of the family influencing their children on which matrimonial portal to use.
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