Alltel’s Content Offensive Through Football

U.S’s #5 mobile carrier Alltel’s kicking it up a notch on all fronts: first a big ad campaign on TV these days, and now adding mobile content options. It added Xm’s mobile radio and mobile podcasts recently, and now with American football season coming, it has added ESPN Radio Plus, CBS Sportsline’s Fantasy Football Companion, and EA Sports Madden NFL 07 to its lineup of offerings.
At least they’re trying, much harder than the #4 carrier, T-Mobile, on the content front.

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