Virgin Mobile USA has signed up MX Telecom to support its off-deck content sales, a move to increase the market in America. “Off-deck content has generated substantial revenues in Europe, but U.S. carriers have only recently begun to embrace content owners’ efforts to approach consumes directly. With the MX Telecom announcement, Virgin Mobile USA signaled its intent to pursue third-party content and marketing services aggressively.”
Virgin Mobile USA has 4 million customers…
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