Star 7827 Offers Audio Content On “Voice”

Indiantelevision.com: Star India’s Star 7827 has launched an interactive audio service on the mobile called “Star 7827 Voice”. Mobile subscribers can dial 127827 from their BSNL (only?) phones and say “Star” to hear an audio pre-release of Star India’s new prime-time show Karam Apna Apna, a full week in advance. Is this the Mobile Audio Channel? Looks like it.
Satya Raghvan, VP, Marketing Star India had this to say:
“This platform is really our endeavor to reach the consumer further, and deliver him content at his convenience and time, so he can catch up with his favorite programs, which will help him to be abreast of all that is happening on television, even when he is on the move.”
Are they also considering live mobile podcasts?
Related:
Games Galore At Star 7827
Channel [V]’s Simpoo Goes WAP For Star 7827
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