Dell Finishes Flirtation With Branded MP3 Players; Sells Last DJ Ditty

Too bad Dell didn’t have a patent … while the attention was on exploding batteries, Dell dropped the DJ Ditty, introduced last year as a Shuffle alternative that could hold more songs, and had features the Apple lanyard player lacked (an LCD screen, FM radio). Dell stopped selling the Ditty Aug. 17, according to AP — eight months after dropping the hard-drive DJs. Dell launched its player effort in 2003, just one more in a list of ideas diverting the company from its core business. It even tried to woo users away from iPods with trade-in rebates. But, hey, Dell offers a variety of OPMP — other people’s media players.
Related: Dell Offers $100 Rebate for Old Apple IPods

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