’s Movie Service: Now Called “Unbox Video” Or “Lumiere”?


Updated: Business2blog has the provisional terms of service of the video service, here. Some good info in it, and doesn’t sound very different from what CinemaNow offers now, in terms of usage rules.
After we discovered the landing page for’s digital movie download service last month (they took it down soon after), some more have surfaced over the last couple of days. First when AdAge did the story, it was supposed to be called “ Digital Video” it seems it has another name: “Unbox Video“. There are a bunch of screenshots of the service here. The URL also goes to home page for now.
It looks like TV shows are priced at $1.99 (same as on Apple iTunes), and some of the movies are priced at $9.99.
Then, points to another one it saw, called “Lumiere Digital Video“, named after the early cinema pioneers Auguste and Louis Lumiere. It lists film download prices ranging from $7.36 for Swordfish to $13.76 for Syriana.
I’m kinda confused.

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