Indiantelevision.com:
The much-awaited sports channels from Nimbus Communications are round the corner. The Mumbai-based sports marketing and entertainment company has announced the launch of three sports channels between October 2006 and September 2007. The main channel will be called Neo Sports, also the sports broadcasting business will be spun off into a new wholly owned subsidiary called Nimbus Sports Broadcast Ltd.
Nimbus had won a staggering bid of $612.18 million for the four-year global media rights for cricket in India. But the company didn’t have a TV network to broadcast the matches. There were talks of tying up with Zee Sports for the telecast. Nimbus was also contemplating a regional TV network to do the sports telecasting. Now it has decided to go on its own, which seems to be a sensible decision. If you have the rights for cricket, branding of networks is not a problem. Nimbus had got funding of $45 million from UK private equity fund 3i last year.
Related:
–Nimbus Communications Gets Indian Cricket Rights For $612 Million; Four Year Global Deal
–Nimbus May Buy A Regional TV Network For Sports Telecast
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_4bd20344439a89fa2972c6e4b9913b4b","wijax_c7feb746fe079a7fe32e332384a6e01b"]
{"source":"https:\/\/gigaom.com\/2006\/08\/18\/nimbus-to-line-up-three-sports-channels\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_aa07ee6eac963984906839c14d26413f","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2006\/08\/18\/nimbus-to-line-up-three-sports-channels\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_aa07ee6eac963984906839c14d26413f","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post