Mobile TV: Lots Of Potential; No Easy Answers

Not much news, just a solid overview of mobile tv from USA Today’s Ed Baig … People who use it like it but getting to mass acceptance is another story. Pricing is at the crux — for the service, the data and the handsets. Ad-supported video and less expensive video-capable handsets should help woo more users. What role does actual content play? One of this week’s developments comes to mind: Cingular’s decision to use its exclusive SEC video content to encourage data sign-ups instead of creating a subscription package. Even some of the most passionate fans will shrug it off but for others it will be the siren call that gets them to try mobile video. Pricing and content go hand in hand with quality — the better the image, the higher the interest. From the article:

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