Russian Telco SMARTS Beta-Tests Mobile TV

Russian regional mobile operator SMARTS has started beta testing a mobile TV service. The service will “allow subscribers to customize their TV content”, with the content being provided by Moscow-based A1 First Alternative Content Provider, or A1. A1 currently offers five TV channels for viewers aged 14 to 30 years. SMARTS has 3.293 million users as of June 30. This sounds like a 3G solution, but it’s not explicitly stated.